tag:blogger.com,1999:blog-302201089869574831.comments2009-07-14T12:24:10.556-07:00Timhttp://www.blogger.com/profile/07340394800076088792noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-302201089869574831.post-80091285045208580102009-07-14T12:24:10.556-07:002009-07-14T12:24:10.556-07:00The last paragraph makes a good point. At this time of economic downturn, charities need to become more transparent and open, but not only when it comes to talking about need. Many charities I come across in my work for a charity think tank and consultancy do not put enough focus on measuring or communicating results. At a time when donors are looking to see the impact of every penny they give, being able to demonstrate what you achieve as a charity is vital to not only attract but also retain savvy donors.Jane Thomashttp://www.blogger.com/profile/06406296772557199046noreply@blogger.com